Help guide
Your analytics
Analytics shows you how your website is doing in plain numbers: how many people visited, where they came from, and what they did once they were there. You don't have to set anything up, it's counting already, and you can ask for any of it in a sentence.
These three all reach the same Site Star agent, and it does the same thing whichever you pick. Use whatever's in reach.
- Site Star dashboardThe message box on My Site, once you're signed in.
- TextText your site's number from a phone it knows. Photos come through.
- EmailEmail your site's address. Attachments come through.
- Your own AI assistant Different setup, same result. Connect Claude or another assistant to your site once, then ask it from the chat you already use, and it acts on your site for you. Set it up
Find your analytics
In the menu across the top, click Analytics. It opens on the Overview:
The sidebar has four views, each answering a different question:
Overview
The big picture for the last 30 days. Four numbers at the top:
- Page views — how many pages were looked at.
- New visitors — how many first-time people came.
- New sessions — how many separate visits happened.
- Form submissions — how many people filled in a form, with a View leads link straight to your inbox.
Below that, a Website activity chart plots activity, visitors, and sessions day by day, plus quick snapshots of your top traffic sources and events.
Ask Site Star
- How's traffic this month?
- How many people visited last week compared to the week before?
Or do it yourself in the Site Star dashboard
In the menu across the top, click Analytics. It opens on the Overview.
Traffic sources
Where your visitors came from over the last 30 days, broken down by channel: direct (typed your address or a bookmark), search (found you on Google), social, email, and referral (a link on another site). This is the view that tells you whether people are finding you through search, and where your visitors actually come from.
Ask Site Star
- Where are my visitors coming from?
- How much of my traffic is from Google search?
Or do it yourself in the Site Star dashboard
In Analytics, open Traffic sources in the sidebar.
Events
What visitors did once they were on your site over the last 30 days: page views, outbound clicks (links they clicked to leave), and submitted forms. Submitted forms include a View leads link to your inbox, so you can jump straight to the people behind the number.
Ask Site Star
- How many form submissions did I get this month?
- Are more people filling in the contact form than last month?
Or do it yourself in the Site Star dashboard
In Analytics, open Events in the sidebar.
Reports
The same activity, but over the time span you choose. A period picker at the top lets you switch between 30 days, 12 months, 5 years, and All time. You get a simple table of activity, new visitors, and new sessions for each period, useful for spotting whether things are trending up over the long run.
A quiet stretch doesn't always mean something's wrong, and a busy one isn't always good news. If a number surprises you, just ask Site Star and it'll help you read it.
Ask Site Star
- Compare this year to last year
- Show me visitors by month for the last 12 months
Or do it yourself in the Site Star dashboard
In Analytics, open Reports in the sidebar and pick a period.
Related
Want to see the people behind the numbers? See your inbox. Ready to act on what you're seeing? See requesting a change. Or get in touch, usually the same business day.