Help guide
Your business info
My Business is everything Site Star uses to represent you: who you are, who you serve, and how you sound. Keep it accurate and every change and suggestion Site Star makes comes out sounding like your business, not a stranger's.
These three all reach the same Site Star agent, and it does the same thing whichever you pick. Use whatever's in reach.
- Site Star dashboardThe message box on My Site, once you're signed in.
- TextText your site's number from a phone it knows. Photos come through.
- EmailEmail your site's address. Attachments come through.
- Your own AI assistant Different setup, same result. Connect Claude or another assistant to your site once, then ask it from the chat you already use, and it acts on your site for you. Set it up
Find My Business
Make sure you're on the Website tab, then click My Business in the sidebar:
The page is one long form, split into sections. You can scroll through it or jump to a section from the list. Edit any field and save.
Business info
The basics about your business: your business name, legal name, type of business, phone, email, and links to your social profiles. If you have more than one location, you can add each one here with its own address, phone, and hours.
These are the facts customers rely on, so this is the section to check first if a phone number or an address ever changes.
Ask Site Star
- Our phone number changed. Please update it everywhere on the site.
- We're now open Saturdays 9 to 1
- Add our second location: 400 Oak St, Round Rock
Or do it yourself in the Site Star dashboard
In My Business, edit the Business info section and save.
Audience
Who you serve, the customers you want your site to speak to. The clearer this is, the better Site Star can pitch your pages to the right people instead of writing for everyone and no one.
Ask Site Star
- Our customers are mostly homeowners, not property managers
- Who do you think my site is written for?
Or do it yourself in the Site Star dashboard
In My Business, edit the Audience section and save.
Brand
How your business sounds and what you offer. This is where your tone lives, whether you're warm and casual or buttoned-up and formal, along with your main services or offerings. Site Star leans on this every time it writes something for you, so your site stays on-brand.
Ask Site Star
- Make the tone more casual and friendly, we're a family business
- We stopped offering gutter cleaning. Remove it from our services.
Or do it yourself in the Site Star dashboard
In My Business, edit the Brand section and save.
Blog, SEO, and topics
The last three sections shape your content and how it's found:
- Blog — how your blog posts should be written and organized.
- SEO — the settings that help search engines understand your site.
- Topic sourcing — where Site Star looks for ideas when it suggests things to write about.
You don't have to be an expert in any of this. If you're not sure, leave it and let Site Star handle it, or ask.
Ask Site Star
- Write blog posts for homeowners, not contractors, and keep them under 800 words
- What topics are you pulling blog ideas from?
Or do it yourself in the Site Star dashboard
In My Business, edit the Blog, SEO, or Topic sourcing section and save.
Let Site Star fill it in
Every section has a Suggest improvements button. Click it and Site Star reviews that section and proposes changes for you, which is handy when a section is thin or you're not sure what to write.
Nothing changes until you review and apply it. You see exactly what Site Star suggests and choose what to keep, so you're always in control of how your business is described.
Ask Site Star
- Look over my business info and tell me what's missing
- Write an audience description for me based on what's on the site
Or do it yourself in the Site Star dashboard
In My Business, click Suggest improvements on the section, review what Site Star proposes, and apply what you want to keep.
Related
Want to change something on the site itself? See requesting a change. Managing your plan? See account and billing. Or get in touch, usually the same business day.